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Google Adwords – Shopping

Overview

Google Adwords – Video training puts your video ads in video streams like YouTube and in Display network pages. Video campaigns are a more engaging and eye-catching ad type, making people see what you are advertising in videos that run on YouTube, and on pages that they visit. These ads can come in the form of commercial-type ads, banners, and even as videos that run on other pages via a YouTube embedded video.

Video ads that you make can come in three forms, and these are Trueview in-stream ads, video discovery ads, and bumper ads. This course will help you understand the differences of these three and will also let you know which one is best for your campaigns. This training program will also show you when it is best to choose video ads for your Google Adwords campaigns, what features these have, and what format your ads should be shown on.

Who is This Course For?

This course is ideal for those who have a background in video creation and who want to increase traffic to their site with the use of other ad formats. Aside from those who already know how to create video ads, this course is also ideal for those who want to learn how to improve their skill set to include video ad creation. This course is a good fit for those who also want to enter the world of digital marketing or who want a career change by way of Google Adwords and video ads.

Course Objective:

To teach students the fundamentals of Google Adwords – Video and how to create captivating video ads that people will want to click through on the sites, videos, and pages that these appear on. This course also aims to give students new skills that will make them highly employable in the digital marketing industry, which is a fast rising sector that is showing a high demand in skilled professionals.

Course Outline

Your Instructor/s:

Fee:

Your course fee entitles you to attend the Google Adwords Video Training Program, a certificate of completion after the course, reference materials in PDF form, and other add-ons that your course trainer sees fit for you to have.

What to Bring:

On your scheduled training date/s, you will need to bring your own laptop.