Google Adwords – Shopping


This training program is geared towards teaching students how to manage Google Adwords that are targeted to appear on search. When you say a paid ad is made to appear on search, this is an ad that is created to appear on the search engine results pages of Google. This is the most basic of all adwords types and is the one most people use for their websites.

This course will teach students the best practices associated with creating paid ads on Google. It will also show them the difference between an ad that generates money-making clicks and an ad that simply generates clicks but does not bring in any revenue. This course will help individuals learn the many steps that need to be followed to create effective PPC ads, how to read reports, how to choose the right keywords, and many more.

Who is This Course For?

This course is for individuals who want to learn how to leverage Search PPC ads to create more revenues for their site. This is also ideal for those who want to improve their current skill sets and those who want to venture into a digital marketing career via PPC advertising. This is also a good refresher course for those who have tried Google Adwords but have no formal training or background on the subject.

Course Objective:

To teach students the fundamentals of Google Adwords – Search and how to use the tools needed to create click-worthy ads that will appear on search engine results pages. This course will also teach students how to tweak their ads to appear on top of the ad results on SERPs in order to do better than their competitors. It is a course designed to give completers a chance at a career in digital marketing and to be able to create effective PPC ads for their own sites, which can help generate more revenue.

Course Outline

Your Instructor/s:


Your course fee entitles you to attend the Google Adwords Search Training Program, a certificate of completion after the course, reference materials in PDF form, and other add-ons that your course trainer sees fit for you to have.

What to Bring:

On your scheduled training date/s, you will need to bring your own laptop.