Google Adwords Fundamentals


Digital Marketing has been around for more than a decade and is an industry that is growing fast in this internet age. Digital marketing involves a few key disciplines, namely Social Media Marketing and Management, Search Engine Optimization, Pay-per-Click Advertising, Content Marketing, Mobile Marketing, and many more. This course covering the Fundamentals of Digital Marketing shows you the many different facets of this industry.

Digital Marketing Fundamentals is also a course that shows you the many portals and tools used by those in the industry to achieve a variety of goals. These include content management systems such as WordPress, Magento, Joomla, and Drupal, to mention a few. This course also introduces you to various online ad platforms, social media platforms used for marketing, Search Engine Optimization, and content management.

Who is This Course For?

This course is for those who want to embark on an interesting and challenging career in the digital marketing arena. This is also a course that is made for those who want to expand their knowledge of digital and internet marketing as well as those who want to explore other career options. This module can be attended by just about anyone who has an interest in learning more about digital marketing.

Course Objective:

To help people find out and understand what the many different aspects of digital marketing are and to give them a basic understanding of these many different branches of digital marketing. This course also shows trainees the potential and power of digital marketing as well as the possible careers that one may find in this industry. The course will also strive to help students find their niche in this industry and to direct them to other training modules that will help them learn more about the niche that they fit in, and to open up new career opportunities in these directions.

Course Outline

Your Instructor/s:


Your course fee entitles you to attend the Digital Marketing Fundamentals Training Program, a certificate of completion after the course, reference materials in PDF form, and other add-ons that your course trainer sees fit for you to have.

What to Bring:

On your scheduled training date/s, you will need to bring your own laptop.