SEO 101


SEO, or Search Engine Optimization, is the science and art of creating and tweaking a site to be more appealing in the eyes of search engine bots and crawlers. The tricky part of learning SEO is not in making it look great to these crawlers but rather to make it appealing to the reading public as well. This is where the expertise of SEO professionals comes in.

Those who are considered experts in this field know generally what is needed in order to please both the algorithms of search engines for these to see the site as worthy of top ranks in Search Engine Results Pages (SERPs) and site visitors to make them stay longer and to help the site earn revenues. This involves a lot of technical as well as aesthetic aspects, which will be explained and outlined in a basic SEO course.

Who is This Course For?

This course is for those who want to learn how to tweak and/or put up a site that will rank favorably on search engines like Google and Bing. This is also a great course for those who want to understand what a site needs in order to bring in traffic that stays and converts into paying customers. SEO 101 is also a good course for those who want to refresh their knowledge of SEO and to update their old-fashioned views on this much needed skill for getting a site to rank, get lots of traffic, and earn revenues.

Course Objective:

To teach students the importance of Search Engine Optimization, the many aspects that are involved in SEO, and what it is all about. This course will also teach students what on page and off page SEO is, what technical SEO means, what elements need to be integrated into a site to optimize it, and how to check if a site is optimized or not. This course is also made to help people find gainful employment in the digital marketing realm as SEO Specialists, Link Builders, Content Creators, and more.

Course Outline

Your Instructor/s:


Your course fee entitles you to attend the SEO 101 Training Program, a certificate of completion after the course, reference materials in PDF form, and other add-ons that your course trainer sees fit for you to have.

What to Bring:

On your scheduled training date/s, you will need to bring your own laptop.