Google Adwords Fundamentals


This training program aims to teach the basics of Google Adwords. This course is for those who want to find out what adwords is and what it can do for a site. This is also for those who need to know what paid ads can do for their bottom line. This course will outline the basics of Google Adwords and this will include the creation of an Adwords account, the use of the basic tools included in the account, such as the Keyword Planner.

This course aims to give you the chance to create ads that will help increase not only targeted traffic to your site but also increase revenues and customer engagement. This course also aims to give you a bird’s-eye view of Google Adwords and what it can do for your business. The fundamentals teach you how to create ads that are eye-catching, effective, and income generating.

Who is This Course For?

This course is for those who want to increase traffic and to improve their site’s revenue stream while at the same time help improve site visibility and customer engagement. This course is also ideal for those who want to improve their skill set and those who want to venture into an alternative career in digital marketing, particularly in pay-per-click advertising.

Course Objective:

To teach students the basics of Google Adwords, best practices, and the use of the many tools associated with PPC to create effective paid online ads. Students who finish this course are expected to be able to create ads that will generate traffic and revenue for their sites or for the sites of their clients. It is also a course designed to give finishers the chance to work in a highly lucrative digital marketing career, with a focus on Pay-per-click ads.

Course Outline

Your Instructor/s:


Your course fee entitles you to attend the Google Adwords Fundamentals Training Program, a certificate of completion after the course, reference materials in PDF form, and other add-ons that your course trainer sees fit for you to have.

What to Bring:

On your scheduled training date/s, you will need to bring your own laptop.