Google Adwords – Display


The Google Adwords Display training program is aimed at teaching students the difference between ads that appear on Search and those that appear on Display. Paid ads that appear on Display need to be crafted in such a way that it captures the attention of the individual browsing the sites these ads appear on. This course also shows students the many different options they have for their paid ads on Display, with some of the options including responsive ads, image ads, and even engagement ads.

This course will show students how to create the many different kinds of ads used for Display. It also highlights the best practices for this particular ad type, tips and tricks to getting money-making clicks, and how to tweak an ad to become more productive and income generating. Students of this training program will also be given insights on how to conquer the display network with their ads and to determine if display is the best avenue for their PPC efforts.

Who is This Course For?

This course is for those who want to learn how to use PPC for Display, how to create effective ads that will generate more income for their site, and to know the difference between these ads and those used for Search. This course is ideal for individuals who are looking for a career in PPC and Digital Marketing, those who want to improve their PPC skills, and those who want an additional revenue stream by working as a PPC professional at home.

Course Objective:

To teach students the fundamentals of Google Adwords – Display and how to effectively create ads that people will want to click through on the sites and pages that these appear on. This course aims to give students the added skills and knowledge that will help them create effective Display ads as well as give them the chance at a lucrative career in the digital marketing industry.

Course Outline

Your Instructor/s:


Your course fee entitles you to attend the Google Adwords Display Training Program, a certificate of completion after the course, reference materials in PDF form, and other add-ons that your course trainer sees fit for you to have.

What to Bring:

On your scheduled training date/s, you will need to bring your own laptop.